04.06
Anyone remember that ad campaign that used the slogan, “If the press didn’t tell us, who would?”
It was big right when I started getting into newspapers and I loved it. It showed a picture of something — I remember Chernobyl — and ran the slogan over the top of it. The message being, if it wasn’t for the press, you’d have never have found out (the implication being the Press did a service).
Chernobyl was a good choice. The Challenger explosion (another image used), I’m not so sure.
A little research shows it came from the Society Of Profession Journalists through a PR campaign called, “Project Watchdog”.
I’d like to see it again. Maybe a picture of rats in a moldy hospital room with a purple heart on a bedside table.
Maybe Colin Powell at the UN. Ok, maybe not…
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