Comments on: To tweet or not to tweet, that is the question http://www.lectroid.net/2008/05/23/to-tweet-or-not-to-tweet-that-is-the-question/ Would you like some cheese with your whine? Mon, 16 May 2011 14:16:55 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Pat Thorntonhttp://www.lectroid.net/2008/05/23/to-tweet-or-not-to-tweet-that-is-the-question/comment-page-1/#comment-240 Pat Thornton Fri, 23 May 2008 17:50:45 +0000 http://www.lectroid.net/?p=297#comment-240 I can't imagine paying for an inferior version of something that is free. Twitter is a great way to get into the mobile landscape, and it's free for everyone involved.Plus, Twitter is really easy to update from a mobile device. But as you said, he was probably in his comfort zone. That's an issue that a lot of organizations face, because many managers would rather be comfortable than innovative.Another huge issue is ROI. This is something that every news organization has to be concerned with. The ROI with Twitter is going to much higher than a service that costs $.05 per user -- a service that has no Web or desktop integration.Personally, I'd have every beat reporter blog (this would be their main form of reporting) combined with usage of Twitter. Both blogging (with RSS in a great mobile reader like Google Reader) and Twitter work incredibly well on mobile devices. And they work well on computers. And the content can be the basis for solid print content.Unfortunately, this idea will probably not happen anytime soon at most publications. I can’t imagine paying for an inferior version of something that is free. Twitter is a great way to get into the mobile landscape, and it’s free for everyone involved.

Plus, Twitter is really easy to update from a mobile device. But as you said, he was probably in his comfort zone. That’s an issue that a lot of organizations face, because many managers would rather be comfortable than innovative.

Another huge issue is ROI. This is something that every news organization has to be concerned with. The ROI with Twitter is going to much higher than a service that costs $.05 per user — a service that has no Web or desktop integration.

Personally, I’d have every beat reporter blog (this would be their main form of reporting) combined with usage of Twitter. Both blogging (with RSS in a great mobile reader like Google Reader) and Twitter work incredibly well on mobile devices. And they work well on computers. And the content can be the basis for solid print content.

Unfortunately, this idea will probably not happen anytime soon at most publications.

]]> By: Nathan L. Wallshttp://www.lectroid.net/2008/05/23/to-tweet-or-not-to-tweet-that-is-the-question/comment-page-1/#comment-239 Nathan L. Walls Fri, 23 May 2008 17:46:03 +0000 http://www.lectroid.net/?p=297#comment-239 Our industry is in such a blind rush to monetize everything that it seems we always have our hands out for spare change or a "powered by" notice. It's a bit unseemly.I'd be _more_ open to having a twittered "special deal" once every great while for a sponsor (identified as such) rather than always trying to shove someone's brand down reader's throats.Besides, isn't the building of traffic to go see other ads^H^H^Hcontent enough reason? Our industry is in such a blind rush to monetize everything that it seems we always have our hands out for spare change or a “powered by” notice. It’s a bit unseemly.

I’d be _more_ open to having a twittered “special deal” once every great while for a sponsor (identified as such) rather than always trying to shove someone’s brand down reader’s throats.

Besides, isn’t the building of traffic to go see other ads^H^H^Hcontent enough reason?

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